Every now and again, a book comes out whose chapter titles alone are a good read and serve as excellent reminders for situations we face in everyday life. Johan Bruyneel has done just that with his book, “We Might as Well Win.”
Bruyneel was Lance Armstrong’s team director through his record seven straight Tour de France victories. In his book, Bruyneel puts everything he’s learned about winning in a fast-paced, easy read with great behind-the-scenes views into the rise and domination of Armstrong’s cycling career.
In the first part of his book, Bruyneel writes about what he learned from winning:
- Follow Your Heart – But Bring Along Your Head

- It Starts with Belief
- Leave some Dents
- Do Whatever It Takes to Communicate
- To Earn Confidence, Confide
- Bluff When You’re Weak – And When You’re Strong
- Lose a Little to Win a Lot
- Recruit Too Much Talent
- Trust People – Not Products
In the second part of “We Might as Well Win” where Bruyneel talks about what he’s learned from losing, the chapter headlines continue to serve as the mantras for developing a winning psychology:
- “Lucky to Stare So Boldy at Loss”
- When Failure Is Inevitable, Limit the Damage
- Find a Victory in Every Loss
- If You’re Breathing, You Still Have a Chance to Win
- Build the Foundation of Victory During Defeat
In the opening of his final chapter, "Winning Leads to Winning," Brunyeel writes, "From the smallest vistory at home to the most public triumph, every win of your life might be the one that really ends up meaning something."
"We Might As Well Win" is a great quick read whose chapters are the sign posts for plotting the road to success. Visit Bruyneel's website.
Wow, this is awesome! I love the idea of creating a winning psychology around these principles. Thanks so much for sharing this!
Posted by: MeHeatherD | July 21, 2008 at 06:22 PM